Homes are still selling. Here's what the market silence really means Photo by James Read on Unsplash
Market Analysis

Homes are still selling. Here's what the market silence really means

Turn on the news and you'll hear the UK property market is struggling. Scroll through property websites and you might believe no one's buying anything. But flip through the actual transaction data and a rather different picture emerges.

Last week, approximately 21,800 homes moved to "sold subject to contract" status across the UK. That's real money changing hands. Real families relocating. Real sellers completing transactions. So why does it feel like everyone's been told to stay put?

The story the headlines are missing

There's a gap between perception and reality in the UK property market right now. Yes, activity is down compared to the same point last year. Year-to-date, the UK has recorded around 1.032 million homes sold stc, which is 7.5% lower than 2025. That's a genuine slowdown, and it matters.

But here's what often gets lost: we're still 10.6% ahead of 2023 levels. We're performing better than the pre-pandemic averages from 2017-2019. The market isn't dead. It's normalising after a period of extraordinary activity.

New property listings this week totalled 27,500, slightly down from the previous week's 30,300. But year-to-date, we've seen 1.529 million new listings come to market, which is higher than both 2024 and 2023. Homes are being listed. Homes are being sold. Transactions are happening.

What's really changed for buyers and sellers

The difference between now and a couple of years ago isn't that properties won't sell. It's that the selling process requires more strategy. Properties that were once snapped up within weeks now sit longer on the market. Buyers have more choice and more time to decide. Sellers can't rely on bidding wars and above-asking-price offers.

That shift matters enormously if you're planning a move. With the average UK house price at £273,037 and mortgage rates hovering around 6.58% for two-year fixes, the cost of getting your home to market and maintaining it during a longer sales period has real financial implications.

Properties that are overvalued or poorly presented don't vanish. They linger. They accumulate stigma. By the time sellers reduce their asking prices, the window of opportunity has often closed. Buyers see the price drop and wonder what's wrong. Estate agents know this too, which is why the quality of your initial valuation and marketing strategy has never mattered more.

The withdrawal warning sign

One telling metric: in October 2026, 48,600 property sales fell through compared to 47,000 that exchanged. That's nearly parity. When nearly as many deals collapse as successfully progress to exchange, it reveals something important about market conditions. Buyers are getting cold feet. Finances aren't stacking up. Survey results are throwing up problems. Chains are breaking.

This isn't a market collapse. It's a market where decisions matter. Where you can't afford to overprice, overcomplicate or overestimate buyer appetite.

What this means for your move

If you're thinking about selling, the current environment actually favours being realistic from day one. A competent agent will price your home to attract genuine interest quickly, rather than list high and hope for the best. That strategy, which worked well in hot markets, now simply extends your time on market and invites low offers after the property has been viewed dozens of times.

For buyers, the good news is straightforward: you've got leverage. Properties are being listed regularly. Sellers need your business more than they used to. You can afford to be selective, to negotiate, to walk away from a deal that doesn't feel right.

The mortgage environment remains challenging, with base rates at 4% and competitive five-year fixes around 5.13%. But with transaction volumes holding steady above historical averages, the market continues to function. Properties continue to find buyers.

The headlines might be gloomy. The data, though, tells a more nuanced story. The market isn't dead. It's simply less forgiving of poor decisions, sloppy pricing and weak marketing. For anyone serious about moving, that's actually an opportunity.

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